And so, Benji, while we have talked a great deal about your business and its relationship to you, while we have spoken about planning and systems and controls and management, about people development and organizational development and marketing development, and all those many parts of your business you must become not only aware of but attentive to, I would be remiss if I left you with the impression that any of those things will make any difference at all unless you remember one thing: keep the curtain up.
The curtain is your Comfort Zone. And your Comfort Zone has been the false mask you put on when you were a little boy, because it was safe when your spirit was not. Your Comfort Zone has been the curtain you have placed in front of your face and through which you view the world. Your Comfort Zone has been the tight little cozy planet on which you have lived, knowing all the places to hide because it’s so small. Your Comfort Zone has seized you before, Benji, and it can seize you again, when you’re least prepared for it, because it knows what it means to you. Because it knows how much you want to be comfortable. Because it knows what price you are willing to pay for the comfort of being in control. The ultimate price, your life.
So, Benji, if this new path, if living with your spirit, means anything to you at all, if you truly care about it, then guard it with your life. Because Comfort overtakes us all when we’re least prepared for it. Comfort makes cowards of us all.
